My Preferred Store: 2817 N Sherman Ave., Madison, WI   [change]

About Us

Your Family-Owned Community Market
Pierce’s tradition of quality, service and value started in 1924 with our founders William and Anna Pierce and a small store on Walnut Street in Downtown Baraboo. Garage door repair service at Since then we have grown to meet the needs of our customers with locations in West Baraboo, Portage, Madison, and Muscoda. Rich in family heritage, our stores have always remained family owned and are now operated by siblings Dave Pierce and Angie Pierce, descendants of the original founders.

A Strong Commitment to Quality and the Community
Through over 80 years of service, one thing that has never changed is our commitment to bring you the best. As an independent grocer, you know you can always count on us to truly listen to the needs of our customers.

We also believe in giving back to the community. The people in the communities where our stores call home are not only our customers, but our neighbors as well. To show our support for these communities we actively participate in building the community and reaching out to its members. From helping the local food pantry to sponsoring community festivals and events—we are proud to be your community market.